An initiative introduced in order to improve handicrafts in Al Madina Al Munawara and to emphasise the brand “Made in Al Madina".
Analyse the current situation of the handicrafts sector, its present conditions and the strong and weak points of the people working in it
Create scientific documentation on how local handicrafts are made, on the tools they require, and on their locations and resources
Build a global partnership with the specialised bodies to improve and promote local handicrafts
Improve the skills of the youth and encouraging them to work in the handicrafts sector
*in collaboration with Creative Dialogue