an initiative taken to inspire and empower children between the ages of 8-15 to become change agents of their society. Leading the younger generation to design thinking, it teaches the young to correctly identify and work towards resolving problems.
Foster a conducive environment in Saudi Arabia that facilitates the development of the creative and innovative industries
Groom a new generation of leaders and develop Saudi Arabia as a nexus for young, creative and entrepreneurial talents in the Middle East by engaging them to take progressive roles in the development of their societies and cities
Become a notional project designed to groom a creative, compassionate and collaborative young generation and to help them create change and succeed at different levels in the future
Assist the youth in exploring creative paths in their respective personal, economic, technological and social experiences and to make a positive difference in society and in the world through creativity and innovation