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An initiative introduced in order to improve handicrafts in Al Madina Al Munawara and to emphasise the brand “Made in Al Madina".


  • Analyse the current situation of the handicrafts sector, its present conditions and the strong and weak points of the people working in it

  • Create scientific documentation on how local handicrafts are made, on the tools they require, and on their locations and resources

  • Build a global partnership with the specialised bodies to improve and promote local handicrafts

  • Improve the skills of the youth and encouraging them to work in the handicrafts sector

*in collaboration with Creative Dialogue

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