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Era 8


an initiative taken to inspire and empower children between the ages of 8-15 to become change agents of their society. Leading the younger generation to design thinking, it teaches the young to correctly identify and work towards resolving problems.


  • Foster a conducive environment in Saudi Arabia that facilitates the development of the creative and innovative industries

  • Groom a new generation of leaders and develop Saudi Arabia as a nexus for young, creative and entrepreneurial talents in the Middle East by engaging them to take progressive roles in the development of their societies and cities

  • Become a notional project designed to groom a creative, compassionate and collaborative young generation and to help them create change and succeed at different levels in the future

  • Assist the youth in exploring creative paths in their respective personal, economic, technological and social experiences and to make a positive difference in society and in the world through creativity and innovation

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