Overview:

This week was aimed at equipping the participants with both theoretical and practical research skills in order to help them understand and critically evaluate one of the most creative promotional industries in the world. The international experts conducting the workshops of this week used multidisciplinary approaches as well as various marketing strategies to deliver all round workshops to the participants.

Featured Experts: 

• Carlos Scolari

• Joan Lofts

• Mortiz Neumuller

• Nidal Mawas